In response to being shy, I can kind of understand. I'm pretty outgoing, but I do worry about what people think and don't want to come across as an "Amway-type" salesman for my book. I've been in graphic design and marketing since 1989, and have tons of ideas, but I still struggle with personal marketing.
Here are a few ways I get around my insecurities:
1. Utilize your family and friends...My mom and good friends are my best salesmen. It is okay for them to brag about my book. My mom is my biggest seller! Sometimes I give them a free book for helping me out.
2. Get them to ask... I don't often walk up to people and TELL them about my book. I make them ASK. I wear t-shirts with logos of my book or publisher. I give out cool bookmarks that go with the theme of my book and say, "Hey, want a free bookmark?" I tell people about all the wonderful writer's links I have on my site (and then they'll see my book). I pin a button on my purse that says, "Be nice to me or you'll be in my next book." (Compliments of Rosecoloredglasses.com). You get the idea. If they ask, then you're not being pushy or bragging. The quiet approach works best for me.
3. Network... I get involved with all sorts of organizations that are in my same field.
4. Quietly get your name out there... Any time you can get your name on the Internet, go for it. Become "Google-able." So, if an organization calls for "author news," always give it. That way, when someone puts in your name--bam! It pops up!
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